The Risk of Pop-Culture Licensing: Why a Star Wars-Branded Yoga Mat Might Not Be Worth It
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The Risk of Pop-Culture Licensing: Why a Star Wars-Branded Yoga Mat Might Not Be Worth It

mmats
2026-02-04
9 min read
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Limited-edition pop-culture mats can thrill fans — but licensing risk, pre-order exposure, and brand fit make some drops more trouble than they're worth.

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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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